Today, Beyond Meat announced the next step forward in cutting-edge innovation with the unveiling of two new versions of the Beyond Burger which are expected to launch nationwide in early 2021.
A trifecta of taste, health, and sustainability, the new iterations are designed to meet consumers’ growing demand for plant-based proteins that deliver on both taste and nutrition, while featuring an enhanced meaty flavor with an even better nutritional profile.
Similar to the range of nutritional options of beef currently available in the marketplace, the two versions are designed to offer more choice for consumers. The new Beyond Burgers will include the brand’s juiciest patty for the meatiest burger experience even as it delivers strong nutritional gains relative to 80/20 beef with 35% less saturated fat, as well as its most nutritious patty yet with 55% less saturated fat than 80/20 beef. Both new burgers will boast the same savory taste profile, have lower overall fat and fewer calories than 80/20 beef, and have B vitamins and minerals comparable to the micronutrient profile of beef.
“I am personally thrilled to introduce this new Beyond Burger platform as it speaks so clearly to what our brand and company stands for,” Ethan Brown, CEO and Founder of Beyond Meat, said in a statement. “Our commitment is to provide consumers with absolutely delicious plant-based meats that are better for people and the planet, no sacrifice required. These new iterations deliver on this promise, and I am immensely proud of our team’s ability to make such strong advances in taste, juiciness, and nutrition through our Rapid and Relentless Innovation program. Just as you can find different varieties of ground beef, consumers will now have more choice to satisfy their individual nutritional needs and preferences.”
Beyond Meat’s approach to creating cutting-edge innovations, coupled with a firm commitment to using only simple plant-based inputs and no bioengineered ingredients has established the company as a category leader. The company introduced the Beyond Burger in 2016, revolutionizing the category as the first plant-based burger designed to look, cook, and taste like animal meat and sold in the meat case.
The new Beyond Burger iterations are the latest in a pipeline of new product offerings in 2020 following beyond Breakfast Sausage Patties, Cookout Classic, Beyond Meatballs, and Beyond Breakfast Sausage Links. Beyond Meat sells products at approximately 122,000 retail and foodservice outlets in over 80 countries worldwide, including approximately 28,000 retail outlets in the United States.
Beyond Meat will host an exclusive preview in Los Angeles from November 18th-20th to unveil the new versions of the Beyond Burger. Bringing the Go Beyond brand mantra to life, the individualized, highly visual and immersive experience will include a first look and taste of the new Beyond Burgers. Reservations are available now via Resy, while supplies last.